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Podcast 7: Internet Marketing


SEO (search engine optimization), Internet Marketing, Monetization, Accessibility.

Pay Per Click advertising

  • AdWords, Search Engine Marketing
  • AdSense, Contextual advertising

Cost Per Action

  • Affiliate Marketing

Paid inclusion
MonitizationAdSense, Adbrite, Affiliate Networks, etc.
Search engine optimization

Web master tools (sitemap.xml)
Content (page titles, header tags, frequency of words)
Inbound links
meta tags (keyword tags, descriptions)
Web analytics

AccessibilityBlind

  • alt tags (text-to-speech/brail)
  • divs vs. tables
  • html content (vs. javascript and flash)
  • zooms correctly (screen magnification)

Deaf

  • sounds

Seizures

  • flashy content

Cripple

  • Keyboard shortcuts