Premium curved-belt manual treadmill brand handcrafted in Wisconsin by Samsara Fitness Inc. (legal parent per the trueformrunner.com footer; operational email domain livetrueform.com). Patented shallow-curve geometry over a slatted running surface differentiates the line from the deeper-curve AssaultRunner and Bells of Steel Blitz competitors. Catalog is uniformly gym-positioned (sprint warm-ups, conditioning, sled-push-adjacent training), and none of the lineup is desk-walking geometry. Brand-direct DTC only (no Amazon listings, no big-box retail) at $3,495+ for the Trainer and $5K+ for the flagship Runner; the lineup spans Trainer (conditioning), Runner (flagship), Enduro / Cruiser, Turf, Track, and a Naboso barefoot collab. Wisconsin-area phone (262 area code) consistent with the "handcrafted in WI" attribution.
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Brand identity
Catalog (none suited to desk walking)
| SKU | URL slug | Tier | Frame warranty |
|---|---|---|---|
| TRUEFORM.TRAINER | /products/trueform-trainer |
conditioning ($3,495 Rubber / $4,095 Turf) | 10 yr |
| TRUEFORM.RUNNER | /products/trueform-runner-1 |
flagship (~$5K) | 20 yr |
| TRUEFORM.ENDURO | /products/trueform-cruiser |
endurance / cruise | not captured |
| TRUEFORM.TURF | /products/trueform-turf |
turf-deck variant | not captured |
| TRUEFORM.TRACK | /products/trueform-track |
track-tier (likely commercial-only) | not captured |
| TRUEFORM.RUNNER Naboso | /products/trueform-runner-naboso |
barefoot collab (Naboso textured deck) | not captured |
| Custom Designed Runner | /pages/...make-it-yours |
bespoke | — |
Sibling SKUs
Reputation signals
OEM / corporate
Affiliate / commercial channels
A premium gym-tier curved-belt manual treadmill, TrueForm's conditioning-tier sibling to the longer-deck flagship Runner. It is handcrafted in Wisconsin by Samsara Fitness Inc. and sold brand-direct on trueformrunner.com at $3,495 (Rubber surface, default) or $4,095 (Turf surface). The brand markets it for "warm-ups and circuit-training" and sprint conditioning, not under-desk walking: "100% human-powered", with a patented shallow curve over a slatted running surface ("Responsive Belt Technology") and an integrated low front "Power Bar" grab handle designed as a sprint-start brace point. 400 lb max user weight; 10-year frame warranty against the flagship Runner's 20-year, the Trainer being the shorter-deck conditioning variant. It is a gym conditioning machine at gym prices, so if you are shopping for something to walk on under a desk, this is not it.