MLA 025 AI Image Generation: Midjourney vs Stable Diffusion, GPT-4o, Imagen & Firefly

Jul 08, 2025
Click to Play Episode

The AI image market has split: Midjourney creates the highest quality artistic images but fails at text and precision. For business use, OpenAI's GPT-4o offers the best conversational control, while Adobe Firefly provides the strongest commercial safety from its exclusively licensed training data.

Multimedia Generative AI Mini Series

Show Notes
  • Build the future of multi-agent software with AGNTCY.
CTA

Sitting for hours drains energy and focus. A walking desk boosts alertness, helping you retain complex ML topics more effectively.Boost focus and energy to learn faster and retain more.Discover the benefitsDiscover the benefits

The 2025 generative AI image market is defined by a split between two types of tools. "Artists" like Midjourney excel at creating beautiful, high-quality images but lack precise control. "Collaborators" like OpenAI's GPT-4o and Google's Imagen 4 are integrated into language models, excelling at following complex instructions and accurately rendering text. Standing apart are the open-source "Sovereign Toolkit" Stable Diffusion, which offers users total control, and Adobe Firefly, a "Professional's Walled Garden" focused on commercial safety.

The Five Main Platforms

The market is dominated by five platforms with distinct strengths and weaknesses.

ToolParent CompanyCore StrengthBest For
Midjourney v7Midjourney, Inc.Artistic Aesthetics & PhotorealismFine Art, Concept Design, Stylized Visuals
GPT-4oOpenAIConversational Control & Instruction FollowingMarketing Materials, UI/UX Mockups, Logos
Google Imagen 4GoogleEcosystem Integration & SpeedBusiness Presentations, Educational Content
Stable Diffusion 3Stability AIUltimate Customization & ControlDevelopers, Power Users, Bespoke Workflows
Adobe FireflyAdobeCommercial Safety & Workflow IntegrationProfessional Designers, Agencies, Enterprise Use

Platform Analysis

  • Midjourney v7: Delivers the best aesthetic and photorealistic quality via a new web UI. Its "Draft Mode" allows for rapid, low-cost ideation. However, it cannot reliably render text, struggles to follow precise instructions (like counting objects), makes all images public on cheaper plans, and strictly prohibits API access or automation.
  • GPT-4o: Its strength is conversational refinement within ChatGPT, allowing users to edit images through dialogue (e.g., "change the shirt to red"). It has excellent instruction-following and text-rendering capabilities. Weaknesses include being slower than competitors and generating only one image at a time.
  • Google Imagen 4: A practical tool integrated directly into Google Workspace and Gemini. It produces high-quality, high-resolution (2K) photorealistic images quickly and renders text well. Its primary advantage is letting users generate images without leaving their documents or presentations.
  • Stable Diffusion 3 (SD3): An open-source model that provides users with total control and privacy. The new SD3 architecture significantly improves prompt understanding and text generation. It can run on consumer hardware, and its quality is free after the initial hardware cost. Its power comes from a vast ecosystem of community tools (see below), but it has a steep learning curve.
  • Adobe Firefly: Embedded within Adobe Creative Cloud (e.g., Photoshop's Generative Fill). Its key differentiator is commercial safety; it is trained only on licensed Adobe Stock and public domain content to indemnify users from copyright claims. It excels at editing existing images rather than generating from scratch.

Techniques & Tools

  • In-painting/Out-painting: Core editing functions. In-painting modifies a specific area within an image. Out-painting expands an image beyond its original borders.
  • Stable Diffusion Power Tools:
    • LoRAs (Low-Rank Adaptations): Small files that apply a specific style, character, or concept to the main model.
    • ControlNet: A framework that uses a reference image (e.g., a sketch or a stick-figure pose) as a "blueprint" to enforce a specific composition or pose.
  • Stable Diffusion Interfaces: Users choose a UI to run the model. Automatic1111 is a beginner-friendly, tab-based dashboard. ComfyUI is a more complex but powerful node-based interface for building custom, automated workflows.

Feature Comparison & Exclusion Rules

The choice of tool often depends on a single required feature.

ModelText-in-Image AccuracyPhotorealism QualityComplex Prompt Adherence
Midjourney v7Poor. A major weakness.Best-in-ClassFair
GPT-4oExcellent. A key strength.Very GoodBest-in-Class
Google Imagen 4ExcellentExcellentVery Good
Stable Diffusion 3Good to ExcellentGood to ExcellentGood to Excellent

This leads to several hard rules for choosing a tool:

  • If you need accurate in-image text: Exclude Midjourney. Use GPT-4o, Google Imagen 4, or specialist tool Ideogram.
  • If you require absolute privacy or must run locally: Stable Diffusion is your only option.
  • If you require a guarantee of commercial safety: Adobe Firefly is the most prudent choice.
  • If you need to automate generation via an API: Use OpenAI or Google's official APIs. Midjourney bans automation and will close your account.

Global Ranking

Finally, I like to force Gemini Deep Research to rank tools globally based on score, with a final rank based on the sum. It hates doing this, but I have my ways. Take this with a grain of salt - choose based on how the tool fits your needs - but this can be a handy starting point:

RankToolCore StrengthPhotorealism/Quality (/10)Artistic Control (/10)Prompt Fidelity (/10)Key Differentiator / Caveat
1ChatGPT (GPT-4o)Conversational Versatility9.07.59.5Best-in-class text generation and conversational editing.
2Midjourney (v7)Unmatched Artistic Style9.59.58.0Produces a unique "cinematic" aesthetic out-of-the-box; poor text generation.
3Stable Diffusion 3 MediumUltimate Customization & Control9.010.08.5Open-source, runs locally, no censorship; requires technical skill and powerful hardware.
4Google Gemini (Imagen 4)High-Fidelity & Ecosystem Integration8.57.09.0Excellent prompt adherence and improved text; deeply integrated into Google Workspace.
5Adobe FireflyCreative Suite Integration8.08.57.5Unbeatable integration with Photoshop for generative fill and editing workflows.
CTA

Go from concept to action plan. Get expert, confidential guidance on your specific AI implementation challenges in a private, one-hour strategy session with Tyler.Get personalized guidance from Tyler to solve your company's AI implementation challenges.Book Your Session with TylerBook Your Call with Tyler

Long Version

Part 1: The AI Image Market is Split into Different Tool Types

Two Types of AI Image Tools: "Artists" and "Collaborators"

AI image generators have split into two main groups. Each is good at different things. Understanding the split helps you pick the right tool for a job.

The first group is the "Artist" tools. These are built for artistic quality, creating beautiful, cinematic, and opinionated images. Their goal is visual flair. Midjourney is the best example of this. It produces images with a professional, polished feel that can be breathtaking. However, this focus on art means you get less control. These tools often misunderstand complex instructions, can't create readable text, and don't place objects precisely. They act more like a temperamental artist than a reliable tool.

The second group is the "Collaborator" tools. These tools, like OpenAI's GPT-4o and Google's Imagen 4, are part of larger language models (LLMs). Their main strength is not just creating an image, but working with you through conversation. They are very good at understanding detailed instructions, creating accurate text, and fitting into other work software. They act like smart partners that refine an image based on your feedback, making them useful for business and design work where you need precision.

This split comes from the different goals of their parent companies. OpenAI and Google are data and logic companies, so their image tools are built to follow instructions and understand context. Midjourney calls itself an "independent research lab exploring new mediums of thought" and focuses only on expanding "the imaginative powers of the human species." This is why GPT-4o can "think" through a complex logo design, while Midjourney "feels" its way to a beautiful fantasy image that might ignore your prompt.

A third type of tool is the "Sovereign Toolkit," like Stability AI's Stable Diffusion. It is an open-source model that gives users full control, customization, and privacy. It's a powerful engine for a large community of users, but it requires more technical skill to use.

The Key Players in 2025

This report focuses on the main platforms that dominate the market. These are the tools you need to know to be competitive.

The five main platforms are:

  • Midjourney (v7): The leader in artistic and aesthetic quality.
  • OpenAI (GPT-4o): The best conversational tool, built into ChatGPT.
  • Google (Imagen 4): A practical and fast tool, built into the Google ecosystem.
  • Stability AI (Stable Diffusion 3): The open-source standard for total control and customization.
  • Adobe (Firefly): The professional choice for commercially safe images integrated into Adobe products.

Other tools are important for specific jobs. Ideogram is known for having the best text generation, often doing better than the bigger models on this one difficult task. FLUX.1, from a team with roots in Stable Diffusion, is a new open-source option that creates high-quality images and follows prompts well.

2025 AI Image Tool Comparison

ToolParent CompanyPrimary Access Method(s)Pricing ModelCore StrengthBest For
Midjourney v7Midjourney, Inc.Web App, DiscordSubscriptionArtistic & Photorealistic StyleFine Art, Concept Design, Stylized Visuals
GPT-4oOpenAIChatGPT, APIFreemium/SubscriptionConversational Control & Instruction FollowingMarketing Materials, UI/UX Mockups, Logos
Google Imagen 4GoogleGemini, Google Workspace, Vertex AIFreemium/SubscriptionGoogle App Integration & SpeedBusiness Presentations, Educational Content
Stable Diffusion 3Stability AILocal Install (e.g., ComfyUI), Web UIs, APIOpen Source (Free)Total Customization & ControlDevelopers, Power Users, Custom Workflows
Adobe FireflyAdobeCreative Cloud Apps (Photoshop, etc.), Web AppSubscriptionCommercial Safety & App IntegrationProfessional Designers, Agencies, Enterprise Use

Part 2: The Top 5 AI Image Platforms in Detail

Midjourney v7: Best for Artistic Quality, but Lacks Control

What it is In 2025, Midjourney is the top choice for users who want final image quality, artistic style, and cinematic realism above all else. It acts like an artist, producing images that are often called the most "beautiful" and "artistic" available. Its images often look like professional concept art, making it the favorite tool for illustrators and designers who need inspirational, high-quality pictures.

Key Features (v7) Version 7, released in early 2025, added several important updates.

Weaknesses & Risks

Midjourney's closed system is why it has such a unique artistic style. But this same approach makes it slow to add useful features like text generation and hostile to developers. This forces many professionals to start in Midjourney to get a beautiful image, but then move to other tools to finish the work with more precision.

GPT-4o: Best for Control Through Conversation

What it is OpenAI's GPT-4o is a conversational partner that can create images. Its main feature is not the image itself, but the intelligent way it follows your instructions. By building image generation directly into ChatGPT, OpenAI created a tool whose main advantage is its deep understanding of language, giving you a level of control through dialogue that was not possible before. It works with you to create an image, rather than just taking an order.

Key Features

Weaknesses

The true innovation of GPT-4o is the process, not just the final image. By embedding image generation inside a conversational AI, OpenAI has changed the user's role from a "prompter" to a "creative director." This makes it the go-to tool for "stuff that actually needs to WORK".

Google Imagen 4: Best for Integration into Google Apps

What it is Google's Imagen 4 is a fast, practical, and high-quality image generator. Its main advantage is its deep integration into the Google ecosystem of apps. It is designed to bring image generation into the daily work of millions of business, education, and enterprise users.

Key Features

Weaknesses

  • Limited Artistic Style: While technically good, Imagen 4 is not known for having a unique artistic style like Midjourney. It is more focused on producing accurate and high-quality results than inspiring art.
  • Dependent on Google Apps: Its greatest strength is also a potential weakness. You get the full value of Imagen 4 only if you use Google's other products. For people who don't use Google Workspace or Vertex AI, its benefits are less appealing.

Google's strategy with Imagen 4 is clear. Instead of trying to "out-art" Midjourney, Google is using its biggest asset: its popular productivity apps. By putting Imagen 4 directly into the apps where millions of people already work, Google is making AI image generation a simple, everyday tool. The ability to create the perfect image for a slide deck without switching apps is a powerful advantage that no standalone tool can offer. This strategy aims to capture the huge market of business professionals, marketers, and educators, making convenience its main selling point.

Stable Diffusion 3: Open-Source Tool for Maximum Control and Customization

What it is Stable Diffusion is the leading open-source image generator. It is not a single product but a core model that powers a huge community. Its main purpose is to give users total control, endless customization, and complete freedom, if they are willing to learn the technical details. With Stable Diffusion, you are the master of your own image generator.

Key Features (SD3)

Weaknesses

  • Steep Learning Curve: Using Stable Diffusion's full power is not easy. You have to learn how to use different interfaces, install models and extensions, and understand technical concepts. This can be a major hurdle for non-technical users.
  • Quality Depends on the User: Unlike the curated images from a tool like Midjourney, the quality of Stable Diffusion images depends heavily on your skill. Your choice of model, LoRAs, prompts, and settings all have a big impact on the final result.

It's wrong to compare Stable Diffusion directly to a product like Midjourney. Midjourney and GPT-4o are products that offer a specific experience. Stable Diffusion is an open-source platform, an engine for building custom experiences. Its value is in its endless ability to be extended and the control it gives the user. The community on sites like Civitai and Hugging Face constantly creates new models and tools, making it a dynamic and ever-growing toolkit. This makes Stable Diffusion the best choice for the power user, developer, researcher, and anyone who wants to build a custom image factory instead of just renting one.

Adobe Firefly: Best for Commercial Safety and Photoshop Integration

What it is Adobe Firefly is Adobe's AI tool, deeply built into its Creative Cloud software. It is not meant to be a standalone tool, but a powerful feature set within Adobe's existing products. Its purpose is twofold: to provide AI features inside professional workflows and, most importantly, to be the leader in commercial safety.

Key Features

Weaknesses

  • Creative Limits: The very thing that makes Firefly safe, its training data, may also limit its creativity. Since it wasn't trained on the vast and diverse images of the internet, it may not be as good at recreating specific, niche art styles compared to Midjourney or Stable Diffusion.
  • Subscription Required: Full access to Firefly is tied to an Adobe Creative Cloud subscription, making it a more expensive option than free or cheaper tools. Usage is also limited by a system of "generative credits".

Adobe's strategy with Firefly is smart. First, it's a defense. By building powerful AI features directly into Photoshop, Adobe gives its users little reason to leave for other tools, protecting its main business. Second, it's a bridge. By positioning AI as an editing tool (like Generative Fill) and guaranteeing commercial safety, Adobe makes AI adoption easier and less threatening for its audience of creative professionals and agencies.


Part 3: Key Techniques for Advanced AI Image Editing

In-painting and Out-painting: How to Edit and Expand Images

In-painting and out-painting are two of the most basic and powerful editing techniques. They turn the AI from a simple generator into an editing partner.

These two techniques are fundamental to almost every serious AI editing workflow. They are found in Stable Diffusion UIs in the img2img tab and are the core functions of Adobe's "Generative Fill" and "Generative Expand" tools.

Stable Diffusion's Power Tools: LoRAs and ControlNet

Stable Diffusion's open-source community has created powerful tools that offer a level of control that other platforms can't match. The two most important are LoRAs and ControlNet. Together, they turn Stable Diffusion from a random generator into a precision tool.

LoRAs: Teaching the AI a Specific Style or Character

  • Concept: A LoRA (Low-Rank Adaptation) is a small file (10-500 MB) that applies a specific, fine-tuned change to a standard Stable Diffusion model. They are an efficient way to teach the AI a new, specific concept, like a person's face, a unique art style, or a particular object, without retraining the entire large model.
  • Analogy: Imagine your main Stable Diffusion model is a master chef who knows how to cook everything. This is your main model. Now, imagine you want the chef to make your grandmother's secret lasagna. You wouldn't make the chef go back to culinary school. Instead, you would hand them a single recipe card for that one dish. The recipe card is the LoRA. The chef uses all their existing knowledge but applies the specific instructions from the card to make the perfect lasagna.
  • Common Types of LoRAs: There is a huge library of community-created LoRAs on sites like Civitai:
    • Character LoRAs: Trained on a specific person or character to create consistent images of them.
    • Style LoRAs: Trained on a specific artist or aesthetic (e.g., "Ghibli style") to apply that look to any image.
    • Concept LoRAs: Trained on an idea or object (e.g., "glass sculptures") that is hard to describe with words.
    • Clothing and Pose LoRAs: Specialized models for applying specific outfits or forcing certain poses.

ControlNet: Controlling Composition and Pose with a Reference Image

LoRAs and ControlNet turn image generation from a game of chance into an act of intention. LoRAs provide consistency for characters and styles, while ControlNet provides consistency for structure and poses. The combination of these two tools is what allows you to create complex visual stories and precise commercial images.

Choosing a Stable Diffusion Interface: Automatic1111 vs. ComfyUI

If you choose to use Stable Diffusion, you must select a user interface (UI). The two main choices, Automatic1111 and ComfyUI, represent a trade-off between ease of use and ultimate power.

The choice is clear. A1111 is for the user who wants to drive a powerful car with a familiar dashboard. ComfyUI is for the user who wants to build their own custom engine from scratch.

Stable Diffusion UI Comparison

FeatureAutomatic1111 (A1111)ComfyUI
User InterfaceTab-based, traditionalNode-based, flowchart
Ease of UseBeginner-Friendly. Intuitive for common tasks.Steep Learning Curve. Requires technical knowledge.
Workflow FlexibilityStructured but Limited. Good for linear work.Infinitely Flexible. Enables complex, parallel, automated work.
Performance & VRAMLess Efficient. Higher VRAM usage.Highly Efficient. Lower VRAM usage, better performance.
Best For BeginnersYes. The ideal starting point for learning SD.No. Can be overwhelming for new users.
Best For Advanced WorkNo. "Destructive" workflow is a major limitation.Yes. The best tool for power users, developers, and video.
Community SupportMassive. Large library of extensions.Growing & Technical. Focused on custom nodes.

Part 4: How to Combine Tools for Professional Results

Workflow 1: Midjourney for Art, Photoshop for Control

This is the most popular professional workflow. It combines the strengths of the best platforms. The workflow uses Midjourney's powerful engine to create a beautiful base image, then uses Adobe Photoshop's precision tools (powered by Firefly AI) for the essential tasks of editing, cleanup, and adding elements that need perfect control. This pipeline exists because no single tool is good at everything.

Step-by-Step Guide:

  1. Create a Base Image in Midjourney: Start in Midjourney, focusing only on artistic quality. Craft prompts that prioritize mood, lighting, and composition. Use parameters like style references (--sref) to guide Midjourney's style. Your goal is to get a visually stunning base image. Once you have one, use Midjourney's upscaler to get the highest resolution version.
  2. Clean Up in Photoshop: Import the upscaled image into Photoshop. The first step is often cleanup, as Midjourney images can have small errors or artifacts. For large fixes, use Photoshop's AI-powered Generative Fill. Select an unwanted object and run Generative Fill with a blank prompt to intelligently remove it.
  3. Composite and Expand in Photoshop: This is where Photoshop and Firefly's control really matter. To expand the image, use the Crop Tool to extend the canvas and then use Generative Expand to fill the new space with content that matches the original image. To add new objects, use Photoshop's selection tools to define the area, then use Generative Fill with a detailed prompt. Firefly's engine will try to match the lighting and perspective of the original Midjourney image. You can also use this step to combine parts of different Midjourney images into one scene.
  4. Finish and Brand in Photoshop: Use Photoshop's professional tools to complete the image. Add text or logos with the Type Tool. Perform final color grading and sharpening using Adjustment Layers.

Workflow 2: Staying in One System (Adobe or Google)

For many teams, the best workflow is one that stays inside a single software system.

Workflow 3: Building Automated Pipelines with ComfyUI

For the ultimate power user, the goal is to build an automated image generation factory. This is what ComfyUI is for, as its node-based system lets you create complex, repeatable workflows that are impossible in other interfaces. This is ideal for tasks that need consistency, batch processing, or a sequence of complex steps.

Examples of advanced ComfyUI workflows:


Part 5: How to Choose the Right AI Image Tool

The goal is not to find the single "best" tool, but to build a toolkit for your specific needs.

Choose a Tool Based on Your Goal

  • If you want to create... Fine Art / Concept Art / Artistic Inspiration:
  • If you want to create... A Photorealistic Image:
  • If you want to create... A Marketing Ad / Logo / UI Mockup with Text:
  • If you want to create... A Consistent Character in a Specific Pose:
    • Use Stable Diffusion (with LoRAs and ControlNet). This is the only reliable way to do this. Use a Character LoRA for the look and a ControlNet (OpenPose) model for the pose.
  • If you want to create... An Edited / Enhanced version of an Existing Photo:
  • If you want to create... An image in an Anime / Specific Niche Art Style:
    • Use Stable Diffusion (with a Style LoRA). The Stable Diffusion community has a huge library of LoRAs trained on specific styles (like "Ghibli style"), giving you the most control.

Choose a Tool Based on Your Skill Level

Feature Showdown & Exclusion Rules

Feature Comparison: Text, Photorealism, and Prompt Following

ModelText-in-Image AccuracyPhotorealism QualityComplex Prompt Following
Midjourney v7Poor. Often creates garbled text. A major weakness.Best-in-Class. The leader for cinematic, realistic images.Fair. Struggles with specifics like counting or placement.
GPT-4oExcellent. A key strength. Great for logos, ads, diagrams.Very Good. High-quality but can lack Midjourney's artistic flair.Best-in-Class. Best at understanding long, complex prompts.
Google Imagen 4Excellent. Renders text with high accuracy for business use.Excellent. Creates sharp, high-res, detailed realistic images.Very Good. Strong prompt understanding, especially in Gemini.
Stable Diffusion 3Good to Excellent. New architecture vastly improved text.Good to Excellent. Depends on user's model choice and skill.Good to Excellent. Strong prompt following plus ControlNet.

Rules for Choosing a Tool

Final Recommendations & Future Outlook

The era of looking for one "best" AI image tool is over. The expert user in 2025 uses multiple platforms and builds a strategic toolkit.

A recommended Power User's Toolkit for 2025 includes:

  1. A Midjourney subscription for artistic ideation and creating beautiful base images.
  2. An OpenAI ChatGPT Plus subscription for practical tasks, conversational editing, and images that need precise text or logic.
  3. A local installation of Stable Diffusion with ComfyUI for total control, automation, video, and using specialized community-built models.
  4. An Adobe Creative Cloud subscription if your work is already based in Photoshop, to bridge the gap for professional editing.

Looking ahead, the market will continue to evolve. The lines between "Artists" and "Collaborators" will likely blur as Midjourney is forced to improve its utility features and OpenAI and Google improve their artistic quality.

The next big change is already on the horizon: high-quality, controllable generative video and 3D models, a race where all the major companies are now competing. The skills learned in the image world will be the foundation for mastering these next-generation tools.

Comments temporarily disabled because Disqus started showing ads (and rough ones). I'll have to migrate the commenting system.